We explore the gap between health knowledge and human behaviour, developing evidence-based digital programmes designed to make healthier choices more achievable in everyday life.
Explore our work ↗Information matters. But real life is complex. We bring nutrition science, behavioural understanding and digital programme design together to explore how people can be supported beyond a single appointment or moment of motivation.
Programmes informed by nutrition evidence and established principles of behaviour change, with clinical review and validation requirements recognised as part of further development.
Practical choices, approachable language and support that acknowledges the realities of everyday life.
Structured digital programme concepts developed with the potential for integration into larger healthcare and technology ecosystems.
Our current work explores support during GLP-1 treatment and through the transition after medication. These are development-stage solutions, not publicly available clinical services.
A structured, evidence-informed digital programme designed to support practical nutrition behaviours and ongoing health monitoring during GLP-1 treatment, with defined pathways for clinical escalation.
An interactive programme concept exploring how people might be supported with nutrition, habits and sustainable behaviour change as they navigate life after GLP-1 medication.
Programme architecture and proprietary content are not published here. No claims of clinical validation, production deployment or proven health outcomes are implied.
Beyond our two featured GLP-1 programmes, a broader portfolio of evidence-informed behaviour-change programmes has been developed, with content and specifications intended to support future digital delivery.
Nutrition and lifestyle behaviour-change support focused on healthier blood pressure.
Practical dietary and lifestyle choices that support heart health.
Everyday nutrition and lifestyle behaviours relevant to blood glucose health.
Structured, achievable behaviour-change support for longer-term weight management.
A programme framework supporting people working towards smoking cessation.
A programme framework supporting people working towards vaping cessation.
Development status: These six areas have developed programme content and specifications. They are not presented as operational clinical services or completed software integrations. Further product development, clinical review and implementation would be required. Proprietary programme logic and content remain private.
That's the question behind Humans & Why — and the reason we develop programmes at the intersection of science, behaviour and technology.
Our current work builds on years of translating nutrition science into practical educational resources and structured programmes.
Co-founded by Michelle Redmond, Food Cruncher brought together nutrition and lifestyle education through programmes including Lifestyle Plan, Blood Pressure, Pre-Diabetes and Young Athletes' Sport Nutrition, alongside articles, recipes and practical learning resources. The original platform was developed collaboratively, including specialist web design and engineering.
Michelle was commissioned to develop evidence-based nutrition and lifestyle programme materials for SuperFastDiet’s Evolve programme, with a focus on healthy ageing. Her contribution supported the programme’s educational foundations and formed part of a wider development process. SuperFastDiet and its team delivered the finished consumer programme and platform.
MSc · NZ Registered Nutritionist · Founder
Founded on the belief that knowing what supports good health is only part of the challenge, Humans & Why explores how evidence and human behaviour can come together in practical digital health programmes.
Michelle brings a background spanning nutrition, physical activity, health education and programme development, alongside experience working with participants in GLP-1 clinical trials.
Her work centres on a persistent question: how can sound health knowledge be translated into support that people can realistically use — and how can digital systems help make that support more accessible?
Humans & Why brings this experience together in a new direction, exploring evidence-informed digital health programmes and opportunities for partnership.
We welcome conversations with healthcare organisations, technology teams and potential development partners interested in evidence-informed, human-centred digital health.